U.S.A.国防部选用区块链技艺,区块链广告

2019-12-12 02:48 来源:未知

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By Richard Bush and Michael Palmer

为了建立防黑客数字通信线路并推进其数字环境以在现代战场中提供竞争优势,国防高级研究计划局已经开始尝试分布式总账技术。题为“国防部数字现代化战略”的出版物

We are excited to announce that the IAB Tech Lab is establishing a new working group with the goal of exploring ways to leverage blockchain to improve efficiency and value realization in digital advertising.

DARPA加入Blockchain Bandwagon

我们很高兴地宣布,IAB技术实验室正在建立一个新的工作组,目的是探索使用区块链来提高数字广告效率和价值实现的方法。

正如美国司法部最近的一份出版物所述,其国防高级研究计划局已开始将其变为革命性的区块链技术,作为实现数字化现代化和发展计划的一部分。

Since it was first described as a fundamental component of the Bitcoin architecture by the enigmatic Satoshi Nakamoto in the fall of 2008, interest in the concept of the blockchain and its possible uses has grown from a few members of the obscure cypherpunk community to the R&D halls of top universities and the boardrooms of fortune 500 companies.

区块链技术是支撑比特币和其他数字资产的坚实基础,正迅速在全球经济的各个领域获得巨大的吸引力,包括金融科技,贸易融资,供应链甚至医疗保健,因为它有助于提高透明度和不可篡改性。

由于在2008年秋天首次被神秘的Satoshi Nakamoto描述为比特币架构的基础组成部分,对区块链概念和其可能用途的兴趣已经从cypherpunk社区的几个成员蔓延到顶尖大学的研发室和财富500强公司的董事会。

国防部及其具有前瞻性思维的研究机构DARPA并未忘记DLT和其他新技术的巨大潜力。

A question is: Why blockchain in advertising?

该团队现在正在权衡利用这些新兴技术开发高度健壮,安全和高效的平台的能力,这些平台能够以防黑客的方式传输消息。

一个问题是:为什么广告中需要区块链?

竞争优势

We believe the collaboration based network effects of Blockchain are already changing the way global industries perform transactions and share data. This shift in paradigms provides mutual benefits for digital markets, advertising being one of the fastest growing industries.

根据DARPA,由于存储在分布式账本上的数据几乎不可能被未经授权的人篡改,而诸如试图这样做的敌方代理等不良行为者将不得不花费大量金钱和其他资源,这给了它另一个关键的原因探索区块链技术。

我们认为基于区块链的网络协作效应已经改变了全球各行业实现交易和共享数据的方式。 这种范式的转变为数字市场提供了利好,广告是其中增长最快的行业之一。

该团队表示,已决定为区块链技术找出多个防故障用例,包括建立基于DLT的通信平台,以促进五角大楼与情报人员之间以及单位之间的实时,超级安全通信在战场和防御总部。

With many initiatives already in the work to adapt blockchain technology in order to address various challenges present in the digital advertising industry, it is important that a framework be put in place to guide the development of a common set of standards and protocols.

这还不是全部,DARPA还试图创建一个基于区块链的不可破解的代码库,该代码库将为试图破坏安全数据库的流氓演员提供情报。

已经采取了许多举措来调整区块链技术,以解决数字广告业中存在的各种挑战。重要的是要制定一个框架来指导发展一套共同的标准和协议。

除了区块链技术之外,美国国防部还表示,它正在深入研究其他创新技术,如量子计算,大数据分析,人工智能和物联网。

It is necessary to understand some of the fundamental characteristics of blockchain to answer this question. First, blockchains create a medium by which two or more completely anonymous or semi-anonymous parties can complete various types of transactions at a low cost. This has led some to call blockchain a “Trust Machine”.

值得注意的是,国防部并不是唯一加入区块链技术的美国机构。

回答这个问题,有必要了解区块链的一些基本特征。 首先,区块链创建了两个或多个全匿名或半匿名方,以低成本完成各种类型交易的媒介。 这使得有些人称区块链为“信任机器”。

在2019年4月早些时候,BTCManager 提到的美国能源部已开始其基于区块链的电网安全项目的第二阶段,旨在利用DLT保护现代电网免受网络攻击。

Blockchain essentially functions as a distributed ledger. Additionally, it possesses two critical features. First, once data is stored in the ledger, it is typically complicated (more so than with other technologies that are used today) to modify or delete. Every record on a blockchain is permanent and will last as long as the copy of the entire blockchain exists. Second, the ledger is distributed among all the participants on the blockchain, and each user maintains a complete copy of the blockchain.

原文:

区块链发挥着分布式分类帐的作用。 此外,它具有两个关键特征。 首先,一旦数据存储在分类帐中,通常难以(比今天使用的其他技术更复杂)进行修改或删除。 区块上的每个记录都是永久性的,只要整个区块链的副本存在就会持续。 第二,分类帐分布在区块链的所有参与者之间,每个用户维护区块链的完整副本。

U.S. Department of Defense to Adopt Blockchain Technology

There is no centralized controller of the data in the blockchain and no single point of failure for a blockchain’s operations. If one or more users are disconnected from a blockchain, the blockchain continues to function, and no data is lost.

In a bid to establish hack-proof digital communication lines and advance its digital environment to afford it a competitive advantage in the modern battlespace, the Defense Advanced Research Projects Agency (DARPA) has started experimenting with distributed ledger technology (DLT), according to a publication entitled “DoD Digital Modernization Strategy”

在区块链中没有对数据的集中控制器,并且区块链业务不会有单点故障。 如果一个或多个用户与区块链断开连接,区块链会继续运行,不会丢失任何数据。

DARPA Joins the Blockchain Bandwagon

This ability to keep a fully verifiable and immutable ledger or database available to all members of a particular group or market makes blockchain an attractive tool to address challenges as diverse as payment processing or fraud prevention. Such a fundamental technology should not be ignored, it should be embraced, and this is why we are forming this group.

As stated in a recent publication by the United States Department of Justice (DoD), its research arm, the Defense Advanced Research Projects Agency (DARPA) has started pointing its searchlight into the revolutionary blockchain technology as part of plans to modernize and advance its digital environment.

保证特定或市场的所有成员完全可验证和不可变的分类帐或数据库的能力使得区块链是解决诸如付款处理或欺诈预防之类挑战有吸引力的工具。 这种基础性技术不应该被忽视,它应该被接受,这就是我们正在组建这个组织的原因。

Blockchain technology, the solid foundation underpinning bitcoin and other digital assets is fast gaining significant traction in various sectors of the global economy, including fintech, trade finance, supply chain and even healthcare due to its ability to foster transparency and immutability.

Blockchain technology is already being utilized in the digital advertising space, and here are some examples of the projects and initiatives. It should also be noted that many industries are already well underway even at this relatively early stage of evolution.

The DoD and it’s forward-thinking research arm DARPA are not oblivious to the huge potentials of the DLT and other new technologies.

区块链技术已经在数字广告领域得到应用,这里有一些项目和活动的例子。 还应该指出,即使在这目前相对较早的变革阶段,许多行业已经很好地开始发展。

The team is now weighing the possibilities of leveraging these nascent technologies to develop highly robust, secure and efficient platforms that would enable the transmission of messages in a hack-proof manner.

AdChain is an open protocol on Ethereum’s public blockchain. Its stated goal is to allow for building of decentralized applications, specifically for use in the digital advertising ecosystem.

A Competitive Edge

AdChain是基于Ethereum公有链的开放协议。 其声明的目标是允许构建分布式应用,专门用于数字广告生态系统。

Per DARPA, since it’s almost impossible for data stored on a distributed ledger to be tampered with by unauthorized persons and bad actors such as enemy agents trying to do so would have to spend huge amounts of money and other resources, this gives it another key reason to explore blockchain technology.

Adex is a decentralized ad exchange that utilizes Ethereum to address problems like fraud, privacy, and consent in the digital advertising space.

The team says it’s determined to find out multiple fail-proof use cases for blockchain technology, including the creation of a DLT-based communication platform that could facilitate real-time, super-secure communication between the Pentagon and intelligence officers as well as between units in the battlefield and the defense headquarters.

Adex是一个去中心化的广告交易平台,利用Ethereum解决数字广告领域的欺诈,隐私和同意等问题。

That’s not all, DARPA is also trying to create a blockchain-based unhackable code base that would offer intelligence on rogue actors who try to compromise secure databases.

Amino combines technologies from blockchain, payments, and adtech to bring transparency, integrity, and auditability to online advertising.

In addition to blockchain technology, the DoD says it’s digging deep into other innovative technologies like quantum computing, big data analytics, artificial intelligence and the internet of things (IoT).

Amino结合区块链,支付和广告技术,为在线广告带来透明度,完整性和可审计性。

It’s worth noting that the Department of Defense is not the only U.S. agency that has joined the blockchain technology bandwagon.

Ethereum is a blockchain based, publicly available open source distributed computing platform that provides a decentralized virtual machine and its own cryptocurrency tokens called “ether”. These attributes make Ethereum an attractive base for the generation of smart contracts and serves as the foundation of other applications.

Earlier in April 2019, BTCManager informed that the U.S. Department of Energy had commenced the second phase of its blockchain-based electric grid security project which is aimed at using DLT to protect modern power grids from cyber attack.

Ethereum是一个基于区块链的公开开源分布式计算平台,它提供了一个分布式的虚拟机和自己称为“ether”的加密代币。 这些属性使得Ethereum成为智能合约生成和其他应用基础的有吸引力的底层。

来源:btcmanager.com

Faktor is a blockchain-based identity management platform that can be utilized by publishers, advertisers, and individual users.

编译:张潮

Faktor是一个基于区块链的身份管理平台,可以由发布商,广告客户和个人用户使用。

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